Arizona's Reputation Matters

Our state's reputation should be defined by our friendly business climate, vibrant culture and beautiful weather.

Unfortunately self-inflicted wounds like SB1062, which threatened boycotts and the loss of a Super Bowl, often define our reputation instead.

We need to send the message loud and clear that Arizona is open for business to everyone. Without an update to our statewide non-discrimination laws to protect all people, we risk additional discriminatory measures and legislation.


Arizona is competing against itself for business, tourism and national marquee events.

Our state is wasting efforts in inter-regional competition — between municipalities that are inclusive vs. municipalities that are not — when we should be able to compete together against other states to attract the best businesses from across the nation.

Large companies tend to open multiple locations across the state, and these business want to operate in locations where their employees have the same protections outside of the workplace as they do in the workplace. Employers don’t want their employees rights to depend on their zip code.

With only 5 municipalities in Arizona being inclusive, gay and transgender Arizonans can either lose or gain rights depending on where they are in the state. This means that an employee can be fully protected while working in Tempe, and be legally discriminated against when working in Scottsdale.


Our state doesn’t have a cosmetic issue, we have a fundamental one.

Arizona’s inability to offer equal protections for all who live and work here puts us in a perpetual competitive disadvantage. If we’re going to come together as a state and compete for the best, first we need to become the best.

Add your signature to the largest equality pledge in the nation — the UNITY Pledge!

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