Tourism is a BIG deal

Tourism is one of the pillars of our economy.

Sadly, we’re missing out on opportunities to showcase and grow our industry because we can’t offer equal protections for all who come here.

Large conventions and national events generate hundreds of millions of dollars for the hosting city and region making competition to procure these events — and the abundance of revenue that they create — incredibly high.

Organizations like the NCAA, NBA and NFL are increasingly taking into consideration the laws and ordinances of host states and cities. Unfortunately, state's that lack of fully inclusive non-discrimination laws and ordinances are constantly at a competitive disadvantage.

Diversity and inclusion are good for business.

Aside from generating hundreds of millions of dollars annually, tourism gives us the opportunity to showcase the best that every state in our great nation has to offer — from our beautiful climate, sweeping landscapes, and unique adventures.

If we want large conventions and national events to see us as the ideal destination, if we want families to visit and fall in love, and if we want to persuade businesses to bring their jobs to great state, we need to be open for business to everyone.

Add your signature to the largest equality pledge in the nation — the UNITY Pledge!