Discrimination is NOT an Arizona value.

Arizona's current non-discrimination laws are not inclusive of sexual orientation and gender identity, meaning it is still not illegal to fire someone, deny them housing, or refuse them service simply for who they are or who they love.

Discrimination is bad for business.

Arizona's lack of equal protections actively damages our economy’s competitiveness and ability to thrive. Learn more below about why these protections are so vital for our economic sustainability.

Improving Arizona's Tourism


Tourism is Arizona’s greatest export. Sadly, we’re missing out on opportunities to showcase and grow our industry because we can’t offer equal protections for all who come here.

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Arizona Reputation


Without an update to our statewide non-discrimination laws to protect all people, we risk additional discriminatory measures and legislation that will further damage Arizona's reputation.

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Improving Arizona's Economy

Attraction of Top Business

Our ability to build a thriving economy depends on our ability to attract and retain top business. We cannot afford to have discriminatory barriers in place to attracting the very best.

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Recruting Top Talents in Arizona

Attraction of Top Talent

The fact that we are located in a state without fully inclusive laws puts technology companies at a significant competitive disadvantage when recruiting top talent.

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Sign the UNITY Pledge.

Join our coalition of businesses, leaders and everyday Arizonans committed to improving the future of Arizona. Sign the UNITY Pledge — the largest equality pledge in the nation!